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Davis Names Brad A. Schneck
Vice President, Brand Management
and Licensing

Marketing Veteran to Serve as Southeast Region Lead


 

ATLANTA, January 25, 2016 – Davis® Brand Capital announced today that Brad A. Schneck has joined the firm as vice president, brand management and licensing. He brings more than twenty years of marketing and management experience to the consultancy, where he will also serve as southeast region lead in the Atlanta office.

“Brad is a proven leader in strategy, team-building and in-market results, and we are thrilled he has joined Davis,” said Patrick T. Davis, founder and chief executive officer. “His depth of experience and impressive track record will serve both the firm and our clients very well.”

Mr. Schneck’s areas of strength include brand and campaign management; sponsorships and licensing; digital, mobile and social marketing; multi-cultural marketing; and strategic, sales and media planning. He was most recently a southern region marketing director for Verizon.

Teri A. Schindler, president at Davis, said, “Our clients expect insightful strategies from us, backed by effective plans to bring them to life and drive real results. Brad’s expertise will ensure we deliver both at new levels.”

Schneck will also build and lead the firm’s new brand licensing practice, extending success in the area into a focused discipline. Davis has previously advised on and negotiated client licensing and deal agreements with Barnes & Noble, Home Depot, Random House, Sports Endeavors, Target, and many other business-to-business transactions.

“The Davis portfolio of clients is exceptional,” said Schneck. “I am honored to be part of the team, and to apply my knowledge and experience to lead the southeast region for the firm.”

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About Davis® Brand Capital: For two decades, Fortune 100 and category-leading clients worldwide have turned to Davis for clarity on complex questions surrounding brands.

As a comprehensive brand consultancy, the firm places equal emphasis on the strategic, economic, cultural and creative aspects of brand development and management. Davis® consultants serve clients worldwide from operations in Atlanta, Boston, New York, St. Louis and Washington, DC (affiliate). For more information, please visit www.davisbrandcapital.com.


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