Background
Davis Brand Capital focuses on the business of brand. We specialize in the creation, management and valuation of brand capital.
Since 1996, we have served clients worldwide, helping them to identify, allocate and deploy brand capital for maximum value and return on investment.
Approach
Our work produces practical results through an interdisciplinary approach to brand capital consulting, research, and learning.
Our approach is shaped by the following fundamentals:
- Brand capital
- powers the intellectual economy
- Brand value
- grows with operational integrity
- Brand analytics
- reveal holistic business health
- Brand strategy
- guides a malleable, global semantics
- Brand management
- leverages systems thinking
