Featured Report: 2011 Davis Brand Capital 25

The Davis Brand Capital 25 is the only list that ranks companies based on their integrated management of intangibles, or brand capital, including:

  • Brand value
  • Competitive performance
  • Innovation strength
  • Company culture
  • Social impact

For the 2011 industry rankings, Davis analyzed more than 1,000 brands in dozens of industries.

Dbc25-2011_rankings_small

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2011 Davis Brand Capital 25 Background