nQue
nQueTM enables the science of subjectivity. It is the Web-based software application developed by Davis for conducting online Q-methodology studies. Q-methodology combines both qualitative and quantitative disciplines to systematically explore human subjectivity.
Using nQue's virtual Q-sort procedure, participants assign value to and make trade-offs between statements, words, logos, pictures or other stimuli. The online tool is ideally suited for informing lifestyle segmentation strategies; targeted messaging platforms; product launches and brand extensions; and a broad range of brand management issues.
