(404) 347-7778

Unbound Edition Voices: Food Labeling, Labeling Food

Davis Brand Capital, February 2014

We live in a time in which 70,000 new products were released in 2013 in the U.S. alone. Not surprisingly, with this abundance, we have an inherent desire to make sense of this bountiful world. So, we label and claim it. It turns out, however, that most of what we claim as regional, authentic, or ours, is, in fact, not.


Other White Papers

Founder Brands: Managing Intangible Assets from Original Vision to Sustained Value

Read >

Q-Methodology and Modern Marketing Research: Fundamentals of the Science of Subjectivity

Read >

Social Agenda Marketing: Aligning Mission, Margins and Meaning

Read >

Priorities for the Post-Agency Market: How Marketers Can Succeed as Agencies Fade

Read >