We create clarity.
For nearly two decades, Fortune 100 and category-leading clients worldwide have turned to Davis for clarity on complex questions surrounding brands.
As a comprehensive brand consultancy, we place equal emphasis
on the strategic, economic, cultural and design aspects of brand development and management.
Davis develops, manages,
licenses, values and invests in
leading brands.
Discover
Expertise
Complex questions, answered with meaningful advice.
What We Do The questions we take on are not easy ones, which is why we find them rewarding. We answer them across categories, becoming deeply engaged in the challenges of each. We invest ourselves intellectually and emotionally in our clients’ success. Our key practice areas are:
Market Intelligence & Customer Insights
We provide clients with serious analysis of the global marketplace, its traditions and emerging trends, including how they shape customer behavior everyday.Learn More >
Brand Strategy & Management
We use streamlined positioning models, message frameworks, and portfolio architectures to develop clear strategies that win both in the marketplace and across internal cultures.Learn More >
Brand Portfolio & Innovation Planning
We intersect company objectives, segmented customer needs and promising market insights to develop targeted growth plans and innovation portfolios.Learn More >
Brand Valuation & Capital
We conduct rigorous market and financial analysis to uncover both the present value and latent demand of brand and other intangible assets.Learn More >
Industries & Clients
Davis serves clients across industries
and around
the world.
Our teams work throughout North America, Europe, Asia
and the Middle East.
- Airlines
- Arts
- Automotive
- Banking
- Beauty
- Beverage
- Consumer Products
- Education
- Entertainment
- Food
- Health Care
- Insurance
- Law
- Manufacturing
- Media and Publishing
- Non-Profit Organizations
- Parks and Urban Planning
- Pharmaceutical
- Real Estate
- Retail
- Technology
- Travel and Tourism
- Venture Capital
- Airlines Reporting Corporation
- American Greetings
- Anheuser-Busch InBev
- AstraZeneca
- Atlanta Journal-Constitution
- Austin American Statesman
- AutoTrader
- Bard Medical
- Barnes & Noble
- Beautycounter
- Ben Cohen StandUp Foundation
- BJC Healthcare
- Blackstone Group (holdings)
- Busch Gardens
- California Pizza Kitchen
- Carlisle Group
- Chipotle
- City of St. Louis
- Cox Media Group
- Downtown St. Louis Partnership
- Elekta
- First Pacific Advisors
- Graham-Field Health Products
- Gray Ghost Ventures
- Great Rivers Greenway District
- Hologic
- Insurance Marketplace Standards Association
- Johnson & Johnson
- Lewis & Clark National Bicentennial
- Miss Porter’s School
- New York City Center
- Panera Bread
- Progressive
- Qualcomm
- Random House
- Real Kitchen from Tyler Florence
- Retrofit Ventures
- SeaWorld
- Simon Property Group
- Skyword
- StandUp
- Stetson University
- Target Corporation
- The Timken Company
- University of Missouri
- Verizon
- Washington University
- Wells Fargo
- Whole Foods
- Worlds of Discovery Dubai
- Worldspan
Read
Case Studies
Case Study: Media
A major media company needed to evolve with its consumers.
But who were they today? Where were they going next? And what did they care about most?
Giving Advice: The Ben Cohen StandUp Foundation
Davis supported the creation, launch and growth of the world's first anti-bullying foundation.
Case Study: Healthcare
A world leader in healthcare needed to integrate several merged companies.
What did the brands have in common? Why should employees care? And how could customers and financial markets best understand the combined strengths?
Case Study: Manufacturing
A century-old global manufacturing giant needed its legacy of leadership to translate into new products, markets and geographies.
Did the brand have value around the world? Where were brand extensions possible? How could the company better manage the brand internationally?
Giving Advice: Peacebuilding Solutions
Davis supported this effort to deliver efficient, effective and sustainable solutions to the people of Haiti.
Case Study: Financial
One of the nation's largest financial services companies saw a competitor's increased advertising spend make serious impact.
How could the client brand regain traction? What approaches could break through without breaking budgets? How could current brand assets become stronger and clearer?
Case Study: Consumer Goods
An icon of American consumer goods was facing a period of immense change across its business units.
Which brands could best connect with a changing consumer base? How could a new media environment be engaged with most successfully? When should new brands be developed or international partnerships explored?
Giving Advice: Families First
Davis, as a member of Good Thinking Atlanta, supported one of the nation's leading family and child services agencies with a brand vision, image and outreach plan to create a social movement for stable, connected communities.
White Papers
Thought Provoking Davis consultants individually and collaboratively develop white papers to help our clients stay informed on evolving strategic issues. In general, we explore subjects advancing the understanding or practical management of brand and other intangible assets. At times, we take on broader issues reshaping brand consulting, research or marketing.
— Feb 2014 —
Unbound Edition Voices: Food Labeling, Labeling Food
We live in a time in which 70,000 new products were released in 2013 in the U.S. alone. Not surprisingly, with this abundance... continue reading >
— May 2012 —
Founder Brands: Managing Intangible Assets from Original Vision to Sustained Value
Some of the world’s most valuable and well-known companies share a common brand trait that has not been explored... continue reading >
— Nov 2009 —
Q-Methodology and Modern Marketing Research: Fundamentals of the Science of Subjectivity
To succeed, today’s CMOs need to be part anthropologist, part cultural storyteller and part visual artist... continue reading >
— Nov 2009 —
Social Agenda Marketing: Aligning Mission, Margins and Meaning
Regardless of motivation, a broader definition of success is changing the marketplace — from the emergence of social venture cap... continue reading >
Davis Brand Capital 25
DBC 25 Archives
The Federal Reserve estimates that U.S. companies invest more than $1 trillion each year in intangibles. The Davis Brand Capital 25 is the only yearly listing to rank companies’ overall management of these intangibles.
The Davis Brand Capital 25 measures comparative strength in: brand value, competitive performance, innovation strength, company culture and social impact.
The ranking is an analysis and compilation of data from industry-leading and specialized annual lists, and our proprietary data analysis.
Each year, we study more than 2,000 companies; the categories of intangible assets and data sets are considered of equal importance to an integrated, balanced view of brand capital. There is no subjective adjustment applied to the ranking.
The 2016 Davis Brand Capital 25 ranking revealed that companies managing their brands most effectively perform better, exceeding the Dow Jones, S&P 500 and NASDAQ by up to 7.6 percentage points last year. Alphabet (#1) — primarily driven by Google’s brand value — rose to the top of the list, pushing Apple (#2) down one spot after five years atop the ranking. Microsoft (#3), IBM (#4) and General Electric (#5) round out this year’s top five.
News
Davis Names
Brad A. Schneck
Vice President,
Brand Management
and Licensing
January 25, 2016 – Davis® Brand Capital announced today that Brad A. Schneck has joined the firm as vice president, brand management and licensing.
Local Projects and
Davis Create
Interactive World
Headquarters for
The Timken Company
Mar 2015 — Breakthrough technology and customizable storytelling help convey what the global industrial company knows and makes Local Projects, the […]
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