Areas of Expertise
Market Intelligence & Customer Insights
Brand Portfolio & Innovation Planning
Brand Strategy & Management
Davis identifies, values and sizes markets through proven methodologies, relying upon market intelligence, customer insights and financial analysis. From these, we identify strategic opportunities, new strengths and competitive differentiators for our clients’ benefit. These serve as the objective lens for focusing any brand strategy. We apply streamlined positioning models, message frameworks, and portfolio architectures to develop clear strategies that win both in the marketplace and across internal cultures. We create original content and market plans, pairing them with design that communicates authentically and earns loyalty. Through careful brand management and ongoing metrics, we ensure our strategies deliver increased awareness, demand, market share, employee engagement and social impact.