Case Study: Consumer Goods
Complex Questions
An icon of American consumer goods was facing a period of immense change across its business units. Which brands could best connect with a changing consumer base? How could a new media environment be engaged with most successfully? When should new brands be developed or international
partnerships explored?
Meaningful Advice
A series of in-depth global studies on emerging consumer trends, media and technology evolutions, and international growth opportunities revealed the company’s portfolio of brands could be re-aligned and expanded for specific consumer use occasions, both in the US and abroad.
Results that Matter
Davis delivered comprehensive counsel on consumer segments, brand portfolios, media, new products and valuations that shaped key strategic decisions across global business units.
