Areas of Expertise
Market Intelligence & Customer Insights
Brand Portfolio & Innovation Planning
Case Study: Healthcare
A world leader in healthcare needed to integrate several merged companies. What did the brands have in common? Why should employees care? And how could customers and financial markets best understand the combined strengths?
International research, 150 interviews and cross-cultural frameworks clarified five powerful truths that lived across the companies. These became the basis for an integrated brand strategy, image and message approach that unified while respecting legacy.
Results that Matter
Davis delivered a comprehensive brand model that worked corporately and in various business units, resonating in the boardroom and in the field. Previously disjointed cultures now rally around a common, flexible and harmonious story.