Areas of Expertise
Market Intelligence & Customer Insights
Brand Portfolio & Innovation Planning
Case Study: Media
A major media company needed to evolve with its consumers. But who were they today? Where were they going next? And what did they care about most?
A deep consumer segmentation study revealed unmet needs for current customers and growth opportunities for new customers. Behavior and motivation mapping indicated where innovative products could be developed to secure current loyalty while unlocking new revenue streams.
Results that Matter
Davis delivered two significant business model innovations, seven new product prototypes, and numerous strategic partnerships.