Areas of Expertise
Brand Portfolio & Innovation Planning
Market Intelligence & Customer Insights
Davis provides clients with serious analysis of the global marketplace, its traditions and emerging trends. With customized studies and highly efficient, technology-driven tools, we deliver real insight based on reliable data. We focus our qualitative and quantitative work on three broad areas: brand equities and performance; customer segmentation; and market intelligence. Through rigorous methodologies, our work identifies actionable insights that allow opportunities and challenges to be addressed immediately for maximum effectiveness. We bring clear, objective thinking and hard data to the creative heart of brand.