The 2015 Davis Brand Capital 25 ranking revealed that companies managing their brands most effectively perform better, exceeding the Dow Jones, S&P 500 and NASDAQ by up to 12.4% last year. Apple (#1), maintains its position as the number one brand leader for the fifth consecutive year. Alphabet (Google) (#2) and Microsoft (#3) topped the list of the 25 leaders for the second year in a row. Toyota Motor Corporation (#4) and Samsung Electronics Company (#5) also earn spots among the top five in 2015.
