Davis Brand Brief: June 2014
Unbound Edition began as an experiment. The consulting team at Davis Brand Capital wanted a better way to share what we were all seeing, reading and learning from the four corners of the world. Our perspectives – strategic, economic, cultural and creative – are most valuable when they intersect with and modify each other. Helping that happen is how we have built a firm known for holistic approaches to achieving brand clarity. Unbound Edition captures some of the raw clay we work with on a daily basis to stay informed, current and engaged.
Now, after nearly eight years, we are proud to debut a major redesign and re-launch of Unbound Edition. As we prepare to launch the next chapter in the story of Unbound Edition,, we share a few of “the best of” from our first few years. Share your thoughts with us about the new Unbound Edition on Twitter. #unboundedition
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STRATEGIC
Published in July of 2009, Do You Speak Innovation, explores the notion that truly innovative thinking encompasses a multitude of disciplines, approaches and orientations. How can we ensure that brands today are able to embrace this in a way that goes beyond a cross-functional team?
Read the full article and share your thoughts with us.
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ECONOMIC
Published in May of 2009, Black Markets and The Future of Innovation reminded readers that while black markets are often unacceptable and outside of regulation, they also hold promising insights and inspiration for major brands willing to study them. But how far is too far, and what ethical boundaries must innovators consider?
Read the full article and share your thoughts with us.
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CULTURAL
Published in April of 2010, The Rise of Moral Brands argues that in an increasingly transparent, connected and engaged marketplace, social concerns are not breakthrough territory; they are an expected component of smart brand strategy. Are brands being held to these same standards today?
Read the full article and share your thoughts with us.
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CREATIVE
Published in March of 2009, The Siren Call of “Data Porn 2.0” highlighted the inherent seduction of presenting complex data sets in visually elegant ways, warning consumers and conveyors of information to be ever more vigilant against style over substance.. Have brands and consumers heeded that warning, or are we still succumbing to the siren’s call?
Read the full article and share your thoughts with us.
