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The 2009 Davis Brand Capital 25 introduced a new way of evaluating brand beyond just its marketing function. When built and managed purposefully, brand encompasses financial value, market performance, innovation strength, company culture and social impact. IBM won the top spot, as its “Smarter Planet” viewpoint, legendary profitability and pop-culture appeal of Watson proved that “thinking” is as fresh a position as ever. Read the media release.


DBC 25 Archives

DBC 25 – 2016

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DBC 25 – 2010

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