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A new view of capital.

An approach to
capture its value.



Areas of Expertise

Market Intelligence & Customer Insights

Brand Strategy & Management

Brand Portfolio & Innovation Planning


Brand Valuation & Capital

Davis conducts rigorous market and financial analysis to uncover both the present value and latent demand of brand and other intangible assets. With a plainly documented, repeatable formula as the starting point, we identify a brand’s actual contribution to company profit and also the future likely demand for a brand based on precise market data. Taken together, these financial and market inputs inform a total brand value calculation. This work enables clients to track brand and intangible performance far beyond simple sales reports or traditional brand measurements; it also provides a single metric to gauge overall success. Because we study more than 1,000 brands each year for the Davis Brand Capital 25 ranking, we can identify the strengths or challenges of clients’ brands and other intangible assets against global leaders, within a category, or alongside direct competitors. We provide comprehensive studies and plans to increase overall brand capital.


Related Case Studies

Case Study: Consumer Goods

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Case Study: Manufacturing

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