Brand Portfolio & Innovation Planning
Davis develops targeted innovation plans, new product concepts and growth portfolios. To do so, we intersect company objectives, segmented customer needs and preferences, and promising market insights. We present clients with relatively limited recommendations, discarding innovations that do not have credible monetization or market potential. To assist with resource allocation and funding decisions, we place innovations within existing product or brand portfolios, streamlining them for increased profitability overall when possible. For innovations earning a green light, we provide project management, brand development and market launch resources. Our innovations succeed; they are presently in-market in the media, retail and sports categories. Because we place great confidence in our process and recommendations, Davis manages intellectual property licensing for or invests alongside our clients,
when appropriate.
