Case Study: Manufacturing
Complex Questions
A century-old global manufacturing giant needed its legacy of leadership to translate into new products, markets and geographies. Did the brand have value around the world? Where were brand extensions possible? How could the company better manage the brand internationally?
Meaningful Advice
Brand valuations across business units in North America, South America, Europe and Asia detailed the drivers of nearly $1 billion in brand value. This objective, financial view of the brand also guided more disciplined allocations of marketing budgets and established a baseline for international brand management.
Results that Matter
Davis delivered rigorous analysis of current brand value, coupled with future brand demand models. With brand equity studies across international markets as groundwork for the financial valuation, executives and brand managers now have a repeatable way of tracking performance of the company’s single most valuable asset.
